What Is Ion Plating—and Why Is It Better Than Traditional Watch Plating?
Why the finish on a modern Momentum watch is tougher than the plating we used in the 1980s Then and now: The original Champagne Sea Quartz 30 used 20 microns of conventional gold plate. Its mod...
The Lugano Automatic: Vintage Style, Modern Durability
Dress watches are usually the fragile ones in the watch box — beautiful to look at, but not something you’d want to wear while rushing through an airport or getting caught in the rain. The new Luga...
What Makes a Field Watch Truly Legible? The Atlas Gets It Right.
Legibility is the whole point of a field watch. You shouldn’t have to twist your wrist around or squint to read the time. The Atlas was built around that idea — maximum clarity, zero fuss. The ...
Since we launched the new Momentum version of the original Chronosport Sea Quartz 30, we have been inundated with requests for a remake of the original UDT analog-digital dive watch. As we prepare ...
About “NATO” and “ZULU” Watch Bands. A Little History Lesson
Are you curious about the history behind the iconic NATO and ZULU watch bands? Dive into the fascinating story of these legendary straps and learn how they've evolved over the years to become a sta...
From a military tool to a must-have modern accessory.